Choosing what everyone will wear for your family photos can sometimes feel like the hardest part of preparing for your session. The good news is there are no strict rules; the most important thing is that your outfits feel like you and allow your family’s personalities to shine through.
A little planning before your session can make a big difference. The aim is not to have everyone dressed exactly the same, but to create a relaxed, coordinated look that keeps the focus on the people and the connection between you.

Choosing what everyone will wear for your family photos can sometimes feel like the hardest part of preparing for your session. The good news is there are no strict rules; the most important thing is that your outfits feel like you and allow your family’s personalities to shine through.
A little planning before your session can make a big difference. The aim is not to have everyone dressed exactly the same, but to create a relaxed, coordinated look that keeps the focus on the people and the connection between you.
Choose colours that work together
A simple colour palette is a great place to start. Look for colours that complement each other rather than everyone wearing the exact same thing.
Soft, muted colours often photograph beautifully and create a timeless look. Adults often suit neutral tones, while children can bring a little more colour and personality into the mix.
Coordinate, don't match
Matching outfits can sometimes make photos feel a little too staged. Instead, think about choosing clothing that works together through similar colours, tones, or styles.
For example, if one person wears a soft blue, another might wear grey, cream, denim, or earthy tones. The result feels natural while still looking connected.
Keep patterns and logos simple
Busy patterns, large logos, and bold writing can draw attention away from the most important part of the photograph, your family.
Simple designs, textures, and classic styles tend to create images that will look beautiful for years to come.
Add interest with layers and textures
Layers can add depth and variety to your photos. A cardigan, jacket, scarf, or textured fabric can create visual interest while also giving you options if the weather changes.
Think about different materials such as knits, linen, denim, or soft fabrics that add character without becoming distracting.
Be thoughtful with white clothing
White can look beautiful in family photographs, but it works best when it is planned. If only one person wears white while everyone else is in darker colours, they may naturally become the focus.
If you love white tops, consider balancing them with darker trousers, skirts, or other contrasting pieces. A whole family wearing white tops and jeans can create a very 1990s look, so adding different colours and textures can help create a more modern feel.
Keep accessories simple
Jewellery and accessories can be a lovely finishing touch, but they should complement your outfit rather than compete with it.
Simple pieces usually work best, allowing the focus to remain on your family's expressions and connection.
Think about your location
Your surroundings can help guide your outfit choices. Consider the colours and feel of your location, as well as the season.
Natural tones often work beautifully outdoors, while warmer colours can create a cosy feel for autumn or indoor sessions.
Remember the little details
Before your session, take a moment to check the small things. Make sure clothes are clean, tidy, and ironed. These details may seem minor, but they can make a big difference in your final images.
Don't forget your shoes and socks too. If you are wearing dark shoes, matching them with dark socks will help keep the look polished.
Most importantly, enjoy the experience
Your family photos are about capturing the connection, laughter, and moments you share together. The right clothing simply helps tell that story.
Choose outfits that feel like your family, relax, and enjoy the time together. Those genuine moments are what make the photographs truly special.